Brendan LaiConsultant
Brendan Lai is a senior consultant with extensive business development and strategic marketing experience across Asia. Over the past 15 years, he was directly involved in a wide range of industries including finance, internet technology, entertainment and education.

Brendan began his career in Goldman Sachs Private Wealth Management, where he marketed a broad range of sophisticated financial products to High Net Worth Individuals, Small and Medium Enterprises as well as Financial Institutions. During this stint, he developed and implemented numerous sales and marketing plans across the region. Subsequently, Brendan spent time as a private banker in the Citigroup Private Bank, as well as an Associate Director in Societe Generale Bank & Trust.

As a result of his financial industry experience, Brendan built up close links with numerous HNW individuals across Asia, many of whom are prominent corporate executives and owners of major family businesses. He has had much success putting together complex cross border transactions leveraging off this network.

Entrepreneurial instinct is very much a part of his makeup, and in the early 2000s Brendan started an internet business with funding from high profile business angels in Singapore, Hong Kong and the U.S. In addition to management responsibilities, he was directly involved in cultivating close business relationships with MNCs including SingTel, Yahoo Asia, Warner Music, Universal Music, EMI and BMG Music. He also led marketing campaigns in Malaysia, Thailand and Japan. During this period, Brendan started a technology magazine that was subsequently sold to MPH Publications.

Apart from the entertainment industry, Brendan also spearheaded a team that marketed web-based technology to MNCs, with a focus on implementing strategic internet marketing initiatives in corporations. His clients include Ace Insurance, MPH Publications, Singapore Press Holdings as well as the Health Promotion Board.

Brendan received his MBA from the University of Illinois at Urbana-Champaign, specialising in financial engineering. He obtained his Bachelor of Arts in Economics from the University of Michigan in Ann Arbor. Brendan is an Officer-in-Command with the Singapore Armed Forces Explosive Ordnance Disposal Unit, holding the rank of Captain.